Last updated January 6th, 2020

We at It’, Inc. (“It’s Like Fashion”), are committed to providing an enhanced and safe online shopping experience. This commitment includes respecting and protecting the privacy of your personal information.

This privacy policy describes the types of information collected from and about you when you visit our website (the “Site”),which are collectively referred to as our "Services." This privacy policy also explains how we may use and share your personal information, as well as your ability to control certain uses of it. If you have difficulty accessing or reading this Privacy Policy, you may access a PDF version here.

By using our Services, you agree to the collection, use, and disclosure of your information as described in this privacy policy, including the transfer to and storage of your personal information in the United States, and agree to our Terms of Use which are incorporated by reference. If you do not agree, please do not access or use our Services.

To provide our Services and first-class shopping experience, we collect information from and about you which include, but are not limited to, the following categories of information:

  • Contact Information and Other Personal Identifiers: This may include your name, email address(es), postal address(es), social media user names, and telephone number(s), including your mobile phone number(s).
  • Payment Information: If you make purchases via our Services, we may collect your credit card number, expiration date, CVV code, and billing address but do not store your credit card number.
  • Commercial Information: We collect your order and payment history.
  • Browsing and Device Information: We may collect your IP address or another device identifier, the kind of browser you use, browsing information such as the pages and content that you visit, data analytics and other information regarding your interaction with our Services or our advertisements or location information from your device.
  • Demographic Information: We may collect demographic information like your age, gender, and income.
  • Other Information: We may collect additional information including information you submit via chat or online forms, completing surveys or participating in sweepstakes.

Please see below for additional context regarding your personal information that may be collected. The links below provide details on the business or commercial purposes for which each of the above categories of personal information are collected and the categories of third parties with which the business shares the information, respectively.


  1. Information collected by It’s Like Fashion
  2. Your tracking options
  3. How information collected is used
  4. What information is shared with others
  5. How to view, update, or remove your information
  6. How to opt-out of communications from It’s Like Fashion
  7. California Privacy Rights
  8. Children's Privacy Rights
  9. Cyber-security
  10. Other websites
  11. Data Storage
  12. Non-U.S. customers
  13. Changes to this Policy
  14. Contact information for additional questions or concerns about this policy

1. Information collected by It’s Like Fashion

We may collect information from or about you in a number of ways, some of which are listed below. Please note that if you decline to provide any of the requested information (whether or not required), you may not be able to take full advantage of our Services and its features or make a purchase from us.

  • From Our Interactions With You: We collect information from and about you and your transactions and other interactions with us. This may include when you use our Services, create an online account with us, make a purchase, sign up for our catalog, newsletters or email lists, participate in sweepstakes, contests or other promotions, participate in a product review, survey, or other similar programs, send a gift or virtual gift card to a person, or otherwise contact us. The personal information we collect may include Personal Identifiers and Contact Information such as your name, address, email address, telephone number, or other contact information, loyalty program membership information, and Demographic Information such as gender, birthday, and age, as well as your interests and preferences. If you make a purchase from us, we may also collect Payment and Commercial Information such as a credit or debit card number or other financial information, CVV, and billing address.
  • Information You Provide About a Third Party: If you send someone else a communication from our Services (such as sending a gift or virtual gift card), we may collect information such as that person's name, telephone number, email, and/or shipping address.
  • Automatically on the Site:: We, or our service providers, may use cookies, web beacons/pixel tags, log files, JavaScript, and other technologies to collect Browsing and Device Information – certain non-personal information about visitors to our Site, users of our online services, and interactions with our emails and online advertisements, and to allow us to keep track of analytics and certain statistical information. For example, we may collect information such as your browser type, operating system type or mobile device model, viewed webpages, links that are clicked, IP address mobile device identifier or other unique identifier, sites or apps visited before coming to our Site, the amount of time you spend viewing or using the Site, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Site. Collecting this information, and linking it with your personal information, helps us to tailor our Site and enhance your online shopping experience by saving your preferences while you are visiting a particular site, and to help identify features, promotions, advertisements, and offers that may be of particular interest to you and retarget online and mobile advertisements to you across computers or devices you may use.
  • From Third-Party Sources: We may acquire information from other sources to update or supplement the information that you provide or that we collect automatically (such as information to validate or update your address or other Demographic Information), or when you connect with the company through a third party (including through social networks) based on your registration and privacy settings on those third-party sites.
  • Combination of Information: We may combine the information we receive from or about you, including information you provide to us and information we automatically collect through the Site or App, as well as information across other computers or devices that you use, with information we collect or receive about you from other online and offline sources, or from other third party sources.
  • Third-Party Analytics and Advertisements: We also may use third-party advertisements, analytics, and tracking tools to better understand who is using our Services, how people are using our Services, how to improve the effectiveness of our Services and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. These third parties may use technology such as cookies, web beacons, pixel tags, log files, flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Site with the information they collect from other sources. We do not have access to, or control over, these third parties' use of cookies or other tracking technologies.

2. Your tracking options

Certain parts of the Site require cookies. By registering for and using our Services, you are consenting to the use of cookies. Because of the members-only nature of our Services, cookies are essential to the function of our websites and the provision of our Services. If you do not agree to the use of cookies, you cannot use our Services. The following is a description of the four categories of cookies and examples of how we may use them to provide you our Services:

  • Strictly Necessary Cookies: These cookies are essential to enable you to browse and use the functionality of a website and without them, our Services cannot be provided. We use these cookies, among other things, to recognize and maintain your logged-in status throughout your visit and manage your shopping cart.
  • Performance Cookies: These cookies collect information about how visitors use our Services, for example, pages that they visit and if they receive error messages. This information does not identify you individually and is used in the aggregate to improve our Services.
  • Functionality Cookies: These cookies allow us to remember certain choices you make about how you like to use our Services and provide you a more personalized experience, for example, your shipping country and currency preferences.
  • Targeting Cookies: These cookies are used to deliver online advertisements that are relevant to you and your interests and to measure the effectiveness of advertising campaigns. They may be placed on the Services by us or by our advertising partners with our permission. For more on targeting cookies and your ability to control their use, please see below.

Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use.

To understand your choices for receiving more relevant advertising or to manage your settings, please review the information below:

  • To learn more about managing your privacy and storage settings and opting out from receiving third party advertiser cookies, you may visit the Network Advertising Initiative's opt-out page at and and follow the instructions on how to opt-out.
  • If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at In addition, information about cookies, including how to refuse cookies, can be found at: On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

We or our service providers may also use Flash cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you on your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our websites by measuring which areas are of greatest interest to customers. They may be recognized by other websites or by our marketing or business partners. Flash cookies are different from browser cookies and the cookie management tools provided by your browser may not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies, visit If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

3. How the information collected is used

We may use the information we collect from and about you for any of the following purposes:

  • Contact Information and Personal Identifiers, and Payment and Commercial Information:
    • To validate, confirm, verify, deliver, install, and track your order (including to process payment card transactions, arrange for shipping, handle returns and refunds, maintain a record of the purchases you make, and contact you about your orders, including by telephone) or to service products you purchased from us.
    • To send you catalogs, information, newsletters, promotional materials, and other offerings from It’s Like Fashion or, where permitted by applicable law, on behalf of our partners and affiliates.
    • To contact you when necessary or requested, including responding to your questions and comments and providing customer support.
  • Browsing Information and Data Analytics:
    • To enhance your online shopping experience, including as a way to recognize you and welcome you to the Site.
    • To provide you with customized Site content, targeted offers, promotions and advertising on the Site, through other third party sites or apps, or via email, text messages, or App push notifications that are offered by It’s Like Fashion or other marketing partners that might be of interest to you.
    • To improve our sites, products/services, customer service, and customer shopping experience.
    • To use your data in an aggregated non-specific format for analytical and demographic purposes.
    • To protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
  • As otherwise described to you at the point of data collection.

4. What information is shared with others

We may share personal information we collect from and about you in the following ways:

  • Contact Information and Personal Identifiers, and Payment and Commercial Information: We use third-party service providers to perform certain services on our behalf when the information is necessary for them to perform their duties. These third-party service providers are prohibited from using personal information for any other purpose and are contractually required to comply with all applicable laws and requirements, which may include Payment Card Industry Data Security Standards if they are processing payments for It’s Like Fashion.

    Certain areas of our Services may be provided to you in association with service providers and third parties, such as companies that provide products and services, rewards programs, conduct joint sales programs, sweepstakes, promotional campaigns, and other jointly sponsored events. Such Services will identify the third party. If you elect to register for any products and/or services provided during such Services, you either will be providing your information to both It’s Like Fashion and such third party, or It’s Like Fashion might share your information directly with such third party for that third party to fulfill their products and our products and services directly with you.
  • Other Third Parties: Where permitted by applicable law, we may share your information with select partners, affiliates, and other third parties that we believe may have offers or be of interest to you.
  • Legal Disclosures; Safety: We may transfer and/or disclose the information we receive from and about you to comply with a legal obligation; to provide information to law enforcement and other governmental authorities in accordance with applicable law, and when we believe in good faith that the law requires it. We also reserve the right to share information with legal authorities and other companies for fraud protection and credit risk reduction, to detect any technical or security vulnerabilities, to enforce our Terms of Use or other applicable policies, or to otherwise protect the rights, property, safety, or security of third parties, users of our Services, or the public.
  • Sale of Business: During the normal course of our business, we may sell or purchase assets. If another entity acquires all or a part of It’, Inc., or its family of affiliated companies, all or a portion of the information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against It’, Inc., or its family of affiliated companies, such information may be considered an asset of such company and may be sold or transferred to third parties. Should a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personally identifiable information provided through our Services in a manner that is consistent with this Privacy Policy.
  • Aggregate or Anonymous Non-Personal Information: We may also share or sell non-identifiable aggregate or anonymous information with our affiliates, agents, service providers, business partners, or other third parties for their marketing or analytics uses or for other lawful purposes. This type of non-identifiable and aggregate information cannot be used to identify you personally.

5. How to view, update or remove your information

If you have registered for an account or made a purchase, you may view and update your account information by logging into the "Your Account" section of the Site with your email address and password. Once logged in, you can view or update your name, address, telephone number or email address. You can also contact our Customer Service via email at to access or update any of this information.

You may also exercise your rights, subject to applicable laws, to request that we delete or restrict access to your personal data. We may need to retain data for legally permitted purposes and this will be explained to you if necessary. If you are a California resident, please refer to the “California Privacy Rights” section for additional information.

6. How to opt-out of communications from It’s Like Fashion

If you register for an account or make a purchase, you will automatically receive promotional emails and direct mail from It’s Like Fashion. We provide our customers with the opportunity to "opt-out" of having their information used for purposes not directly related to placement, processing, fulfillment or delivery of product order. If you prefer to "opt-out" of receiving information or materials that we think may be of interest to you, follow the instructions below:

  • Electronic Promotional Offers: At all times, you have the option to "opt out" of receiving promotional emails from the sender only by clicking the "unsubscribe" link in any of the promotional emails you receive.
  • Push Notifications: When you use the App, you may receive push notifications. If you prefer not to receive push notifications, you may adjust your settings on your mobile device to control whether you want to receive these alerts.
  • App Geolocation Information: When you use the App on your mobile device, you may choose not to share your geolocation information with us by adjusting the device's location service settings.

In all cases, you may email us at

7. California Privacy Rights

If you are a California resident, effective January 1, 2020, California law provides you with the following rights with respect to your personal information:

  • The right to know what personal information we have collected, used, disclosed and sold about you.
  • The right to request that we delete any personal information we have collected about you in accordance with applicable law.
  • The right to opt-out of the sale of any personal information we have collected about you, where applicable.

To submit a request to know or a request for deletion, you may send an email to You also may designate an authorized agent in writing to make a request on your behalf.

When you exercise these rights and submit a request to us, and depending on the nature of your request, we will verify your identity by asking you for the email address attached to your member account, your billing address and the last four digits of a credit or debit card on file. We also may use a third-party verification provider to verify your identity.

We will not discriminate against you because you exercised any of these rights.

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for their direct marketing purposes. To request a list of the names and addresses of third parties to whom we disclosed such information during the preceding calendar year along with a list of the categories of information disclosed, please send an email to or write to us at the following address:

It', Inc.
201 Shipyard Way, Suite E
Newport Beach CA, 92663
Attn: Legal Department

8. Children's Privacy Rights

Protecting children's privacy is important to us, and our Services are not intended for children under the age of thirteen. We do not direct our Services to, nor do we knowingly collect any personal information from, such children. If you are not 18 or older, you are not authorized to use our Services. If we learn that a child under the age of thirteen has provided personally identifiable information to the Site or App, we will use reasonable efforts to remove such information from our files. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

9. Cyber-security

We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures. When you enter sensitive information (such as credit card information) on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

10. Other websites

A: Our Site may include links to third-party websites or apps that are not affiliated with It’s Like Fashion. These websites or apps may send their own cookies to visitors, collect data or solicit your information. The privacy policies of these other websites or apps may be very different from our policy. We are not responsible for the privacy practices of these other websites or apps and cannot guarantee the security of any personal information you provide to or collected by such third party sites or apps.

11. Data Storage

Your personal information may be stored for as long as is reasonably necessary to perform the purposes listed under "How the information collected is used", as necessary for our legitimate business purposes, or as required or authorized by law. Personal information that is no longer required to fulfill the identified purposes will be destroyed, erased or made de-identified or anonymous.

Your personal information is subject to the laws of the United States. The servers and databases in which information may be stored may be located outside the country from which you accessed our Services and in a country where the data protection and other laws may differ from your country of residence. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate. You consent to any such cross-border transfer of your personal information.

12. Non-U.S. customers

Our digital operations are conducted, in whole or in part, in the United States, and are subject to U.S. laws, including those governing privacy and data security, and we will protect your information as described in this Privacy Policy. Regardless of where you live, you consent to have your personal data transferred, processed and stored outside of the country where you are located, including in the United States, and allow us to use and collect your personal information in accordance with this Privacy Policy. Certain countries may not have the same data protection laws as the country in which you are located and such information may be available to government authorities under lawful orders and as applicable in such foreign jurisdictions. You consent to any such cross-border transfer of your personal information.

13. Changes to this Policy

Any changes to our Privacy Policy will be posted here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of our Services following the posting of changes to these terms will mean you accept these changes.

14. Contact information for additional questions or concerns about this policy

If you have any questions or concerns regarding our privacy practices, please feel free to contact Customer Service via email at We are transparent about the ways in which we collect and use personal information and welcome your questions and concerns. If you have any concerns or complaints about the way we handle your personal information, please contact us at To the extent you believe we have not addressed your concerns or otherwise choose to do so, you have the right to lodge a complaint with a supervisory authority in the country where you reside and/or the United States. You may contact the US Federal Trade Commission regarding your concerns. For more information, please see For all questions about unsubscribing, contact For privacy-related questions, contact